The following year revenue took off like a rocket, multiplying 86 times. The company adopted the direct sales platform in 2011 and generated about $280,000. The product started selling itself.” In 2010 Weems opened a kiosk at the Chandler, Arizona mall in time for Black Friday shoppers. “We started selling our product at house parties and boutiques and selling at any jewelry show we could.
She quickly leveraged her network of friends to find buyers. “The locket’s been around for a long time and I thought, ‘well, what if you could make a locket with charms?’” Weems asked her parents to match the $350 she’d earned for babysitting, which she then spent on wholesale components to make her lockets. “I started researching and looking for ideas,” she told FORBES. That motivation is really what got Weems herself started in the first place.Īt 14 Weems announced that she felt a car would be an appropriate gift for her 16 th birthday, but was told by her parents, Chrissy and Warren, that she should earn her own wheels instead of relying on their funding. In a sense, what Origami Owl is offering is a canned small business that could appeal to would-be entrepreneurs interested in making a few extra dollars.
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